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10 Reasons to visit Saastock

1 2 3 4 5 6 7 8 9 10 10 reasons why SaaS Startups should attend SaaStock West Coast SaaS Wire / by Tory Smith

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      1 2 3 4 5 6 7 8 9 10 If you’re on the fence about which SaaS conference to attend this quarter, look no further than SaaStock West Coast. You’ll experience 20 hours filled with interactive sessions to help your business grow. And it all happens in San Francisco, California, starting on September 10, 2019. The SaaStock West Coast conference will showcase more than 15 exhibitors and well-known speakers from ProfitWell, Gainsight, WalkMe, Storm Ventures, SurveyMonkey and many more. These speakers will discuss the most relevant topics for SaaS companies, including revenue models, leadership, sales, scaling SaaS and growth marketing. Here are 10 reasons to attend!

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      1 2 3 4 5 6 7 8 9 10 1 Learn from Pioneering Speakers You’ll hear from some of the best SaaS leaders: Nahm co-authored a book called “Survival to Prior to GGV, Luck worked with Morgan Thrival,” which demystifies building enterprise Stanley’s Technology Investment Banking startups. He speaks from experience having Group in Menlo Park where she worked on sold his company Airespace to Cisco for $450M. several major transactions, including GitHub’s He will deliver a talk called the ‘No-Nonsense sale to Microsoft for $7.5 billion. Luck will be Guide to Growing an Enterprise Startup,’ along one of three panelists sharing tips and tricks with Bob Tinker of MobileIron. for scaling a Valley-based SaaS company.

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      1 2 3 4 5 6 7 8 9 10 1 Srinivasan is a marketing wiz who also sits on Chief Instigator of SaaS Academy. In the past the board of Upwork. She joined Survey Monkey year, Martell has partnered with and helped a little over a year ago, and has been over 65 founders to raise capital, scale or exit successfully balancing brand awareness, with their SaaS businesses. demonstrating traction to crucial enterprise customers. She will be talking about driving disruptive growth by listening to customers. VP Marketing at Trade The Fifth and Founder of WalkMe, the world’s first digital adoption Women In Growth as well as former growth platform (DAP), enables online businesses and marketer at Workday, Autodesk and InVision. service providers to increase conversion and Eng is passionate about taking active steps to improve service. Before co-founding WalkMe, drive true diversity and inclusion. Adika was a software engineer at HP and prior to that, he completed a six-year tenure in the Army’s elite computing unit with honors.

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      1 2 3 4 5 6 7 8 9 10 2 It Happens in the Fall With six more weeks until the conference, there’s plenty of time to pencil it into your calendar. There is no better place in Europe to connect with the leaders that are transforming the enterprise. The SaaStock team is here to tailor each package to our partners’ unique goals.

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      1 2 3 4 5 6 7 8 9 10 3 SaaStock has been called ‘Disneyland for SaaS Companies’ and ‘The Best conference in Europe for SaaS Founders and Execs’. Massive Networking Potential We are the largest event for SaaS companies in Europe. SaaStock brings together a high-value community of SaaS leaders and decision makers for your brand to get exposure to and generate new leads. It is also the place to The SaaS community is well developed and nurtured on the be to meet your existing customers. West Coast but the time to engage with the people who are important to you is minimal. That is why it’s great that the There is no better place in Europe to connect with the organizers of SaaStock are putting the most significant and leaders that are transforming the enterprise. valuable founders, investors and other stakeholders in the same The SaaStock team is here to tailor each package to our room, allowing everyone to have more productive conversations. partners’ unique goals. You’ll look forward to the various coffee breaks, drink receptions and targeted matchmaking (networking) opportunities.

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      Hiring a team, reducing churn and increasing staff retention in light of big tech competitors that offer insane salaries and benefits. 1 2 3 4 5 6 7 8 9 10 4 Managing friction between the Gain Actionable Insights from the Sessions product and commercial team to deliver a product that your customer needs and wants. An event built with growth in mind, SaaStock West Coast will focus on the holy trinity of successful SaaS growth: actionable advice, targeted networking, and proactive problem-solving. The sessions will feature themes that are very important to SaaS businesses such as: Actionable Upselling your platform to enterprise Upselling your platform to enterprise Optimizing and adjusting your service organizations on a local and organizations on a local and Insights model to make it financially viable for international scale, identifying the international scale, identifying the Establishing a product and SMBs, resolving pricing strategy when right customers and prospects for the moving it upstream, right customers and prospects for the Establishing a product and moving it sales team to spend time on, applying working with smaller contracts, particularly when acquiring sales team to spend time on, applying upstream, particularly when acquiring AI and automation the first batch of customers.offering the right service support and techniques/software to integrate AI and automation the first batch of customers. onboarding, reducing inefficiencies by product usage data to prioritize leads techniques/software to integrate and eliminate manual processes. creating a self-sufficient product and product usage data to prioritize leads experience. and eliminate manual processes.

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      Optimizing and adjusting your service model to make it financially viable for SMBs, Hiring a team, reducing churn and resolving pricing strategy when increasing staff retention in light of working with smaller contracts, big tech competitors that offer offering the right service support insane salaries and benefits. and onboarding, reducing inefficiencies by creating a self-sufficient product and experience. 1 2 3 4 5 6 7 8 9 10 4 Strategies to scale up from West to East Coast to Managing friction between the wherever your heart desires – product and commercial team to Europe, the Middle East and deliver a product that your beyond. customer needs and wants. Hiring a team, reducing churn Managing friction between the Strategies to scale up from West and increasing staff retention in product and commercial team to East Coast to wherever your light of big tech competitors to deliver a product that your heart desires – Europe, the Actionable that offer insane salaries and Upselling your platform to enterprise customer needs and wants. Middle East and beyond. organizations on a local and benefits. Insights international scale, identifying the Establishing a product and right customers and prospects for the moving it upstream, sales team to spend time on, applying particularly when acquiring AI and automation the first batch of customers. techniques/software to integrate product usage data to prioritize leads and eliminate manual processes.

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      1 2 3 4 5 6 7 8 9 10 All of these and more will be jam-packed in 20 hours of interactive and relatable sessions. The innovators changing the face of SaaS will present these in a variety of content formats: Interactive workshops will Industry best practices will be deep dive into the practical Questions and solutions offered through case studies steps necessary to retain and focused roundtable sessions from SaaS startups that have engage top-tier talent as on tackling friction between successfully scaled-up from early to growth stage SaaS the product and commercial west->east coast ->the EU. This startup, from tackling how to team – the difference will give founders and CEOs the source talent from between what you can sell vs. proven strategies needed to unconventional talent pools, what you are delivering, how tackle product-market fit in a looking outside of the Bay to apply cutting edge tech crowded and competitive Area, to looking at the role of and communicate this value market each employee in shaping to the end customer. the culture needed to fuel sustainable expansion. Industry Best Interactive Roundtable Practices Workshops Sessions

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      1 2 3 4 5 6 7 8 9 10 5 Benefit from Experienced SaaS Leadership When facing the challenges inherent to the growth stage of a company in a hypercompetitive environment, hearing aspirational stories of reaching Unicorndom, provides a little comfort. There is a general shortage of real straight talk of the day-to-day struggles that is growing a SaaS company. But SaaStock West Coast thankfully provides the antidote. Tailored for founders of companies in the growth stages, everything about this event is created to allow for receiving advice by founders just a few steps ahead of the journey, rather than someone many months – or years – ahead of you.

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      1 2 3 4 5 6 7 8 9 10 6 Leverage the Event’s Partners Another major benefit of attending SaaStock West Coast is meeting the teams behind useful software tools that can help grow your business. There are representatives of subscription management; business and customer analytics and insight; accounting, billing and revenue software; security and customer service. Beyond support services to help your company scale, there are also financial lenders like Lighter Capital and Timia and representatives of marketplaces for buying and selling businesses, if that’s a direction you are ready to explore.

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      1 2 3 4 5 6 7 8 9 10 6 SPOTLIGHT PARTNER There are many subscription management, which is a core need for all SaaS companies, service providers attending SaaStock this year. The Spotlight Partner for this year’s event is SaaSOptics, who provide subscription management, so you can find out more about their GOLD PARTNERS platform. You can also compare their offering with Chargebee, another subscription management platform; ProfitWell, who provide free subscription metrics; Gainsight PX, a product experience platform that drives subscription growth; Brightback, customer retention and churn management software and Churn Zero, which also helps fight customer churn. Other technology partners include Intercom, a customizable messaging SILVER PARTNERS suite; Looker, business intelligence analytics; Fullstory, digital experience analytics; Pendo, user insight for product teams; Sage Intacct accounting software; Chargify subscription billing software; Go Nimbly, revenue operations software; WalkMe, a digital adoption platform to COMMUNITY & MEDIA PARTNERS enhance users experience; Templar Bit, app security; and Zendesk, customer service software. Bay Leaf Digital is a community and media partner, too!

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      1 2 3 4 5 6 7 8 9 10 7 Accelerate with Hands-On Bootcamps SaaS.City is a series of focused workshops structured to facilitate learning and networking. Roll up your sleeves and join one of the pre-event bootcamps, which offer advanced-level mentoring in intimate hands-on workshops that deep-dive into specific business challenges. You’ll take part in a structured, peer-driven learning environment and leave equipped with practical solutions, frameworks, and methodologies to overcome any obstacle. It takes place across a variety of venues throughout San Francisco and is an upgraded experience open to SaaStock West Coast ticket holders only.

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      1 2 3 4 5 6 7 8 9 10 7 There will be a choice of three bootcamps: Growth Marketing Bootcamp CEO Bootcamp Sales Leadership Bootcamp Transform your marketing initiatives in Do you really need to get up at 4 a.m. Uncover the actionable techniques an interactive workshop led by global and work an 18-hour day to be a great that will transform your sales growth experts. You’ll learn how to nail CEO? Join the interactive, peer-driven processes. Understand which models your niche and find your bootcamp to gain insight from will help you build a lean, mean sales product-market fit with practical second-time CEOs on how to strike a machine. Discover which channels will advice on how to maximize brand work-life balance, maintain strong supercharge your revenue, and awareness, drive traffic, generate physical and mental health, hire uncover tried-and-tested qualified leads and increase leading executive teams and build methodologies and get hands-on conversion rates throughout your market-dominating products. You’ll be mentorship in a series of interactive funnel. Identify how to structure your joined by seasoned SaaS veterans to workshops hosted by Winning By team as well as hire, retain and explore practical strategies to Design, some of the world’s top incentivize outstanding candidates. negotiate with key stakeholders, experts in selling SaaS. Get the framework for success in investors and board members and product-led growth and examine how debate if, when and how to exit. to apply effective growth levers to your SaaS marketing strategy

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